Challenge
Where things stood
Annual budgets looked fine, but weekly cash still surprised them after large contractor draws and annual software renewals.
Existing models were too detailed to maintain, so they went stale within a month.
Case study · Advisory
A 13-week cash flow model founders can actually use
Founders needed a cash view they would open weekly, not a spreadsheet museum. We shipped a living 13-week model tied to real inflows.
Approach
How we worked
We built a 13-week model driven by AR timing, known payroll, and recurring SaaS costs, with three scenario toggles the founders control.
Accru updates the actuals each week; the team only adjusts assumptions and reviews the gap.
Outcome
Where they landed
Cash conversations moved from crisis mode to a standing Monday review.
The same model now feeds estimate planning and hiring discussions without a separate spreadsheet stack.
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